The Small Business Website Health Checklist
15 things every NZ small-business website should get right — the same checks I run before I'll tell a client their site is doing its job. Free, no jargon.
Know exactly where your site stands.
Most small-business websites leak potential customers in the same few places. Work through the checklist with a coffee, tick off what you've already got right, and you'll have a clear picture of what's quietly costing you enquiries.
- Getting found — titles, service pages, Google Business Profile
- Fast & findable — load speed, mobile, image sizing
- Trusted at a glance — SSL, real photos, reviews, up-to-date software
- Built to convert — clear next steps, clickable phone, working forms
Written by Mark — 25 years building, hosting and fixing New Zealand small-business websites on the Hibiscus Coast.