SEO + CRO

Search engine optimisation and conversion rate optimisation.

At Paragon Design, we understand the importance of search engine optimisation in driving traffic to your website. Our SEO services are designed to help your website rank higher in search results, increasing your visibility and attracting more visitors, while conversion rate optimisation makes sure that traffic actually turns into enquiries and sales.

What's included

Keyword and search-intent research

We work out what your actual customers type into Google, not just industry jargon, so content gets built around real search demand rather than guesswork.

On-page optimisation

Titles, headings, page structure, internal links, and image alt text, all tidied up so search engines can actually understand what each page is about.

Local SEO

Google Business Profile setup, consistent business details across the web, and location-specific content, so people searching nearby find you first.

Conversion rate optimisation

Traffic only matters if it turns into enquiries. We look at what's stopping visitors from calling, booking, or buying, and fix it: clearer calls to action, faster pages, less friction.

Technical SEO health

Site speed, mobile usability, broken links, and indexing issues, the unglamorous technical basics that quietly decide whether the rest of your SEO work even has a chance.

Ongoing reporting

Regular, plain-English reporting on rankings, traffic, and enquiries, so you know what's working and what we're changing next, not a dashboard full of vanity metrics.

SEO in the age of AI search

Google now answers a lot of searches directly with an AI-generated summary before a visitor ever reaches a list of links. Ranking well in the traditional sense still matters, but it no longer guarantees you show up inside that summary, and being cited there carries real weight with the people who do click through.

What actually helps here isn't a trick, it's the same fundamentals done properly:

Structured data (schema markup) so AI systems can read exactly who you are, what you offer, and where you're based, not just guess from body text
Consistent business details (name, address, phone) everywhere your business appears online, the same signal both Google and AI answers use to trust a listing
Clear, specific answers to the questions your customers actually ask, the format AI summaries pull from
Genuine expertise and detail on the page, not generic filler built around a keyword

This isn't theoretical for us: the structured data, consistent business details, and clear on-page answers described above are built into every page of this website, the same work we'd do for yours.

How it works

1

Audit

A full look at where your site stands today: technical issues, current rankings, and where your competitors are beating you.

2

Strategy

A prioritised plan built around the keywords and pages that will actually move the needle for your business, not a generic checklist.

3

Implementation

The on-page, technical, and local SEO work gets done, along with any conversion fixes needed to turn extra traffic into enquiries.

4

Reporting and refinement

Ongoing tracking and adjustment as search results change and we learn more about what's working for your specific business.

Common questions

Yes, we offer comprehensive SEO including keyword research, on-page work, and local optimisation. SEO results typically begin within 3–6 months and grow over time.

SEO results typically begin within 3 to 6 months and grow over time as search engines build trust in your site.

Tell me what you want your website to do.

A quick, no-obligation conversation. You'll get straight answers either way.

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